Dealerships today need to be as competitive as possible and use as many options as they can to bring communication with their customers to another level. Besides face-to-face consultations, it is sometimes essential that conversations continue outside the dealership. For example, if your mechanic is doing the repair and needs an urgent confirmation from the customer – what should he do? Wait for them to come at a scheduled time and postpone the repair altogether, costing the customer time and money? Of course not.
There are numerous solutions to keep the talk going, and here we present you only the most viable ones which include text messaging.
Three texting solutions
Sending texts are the best option for any dealership because it cuts off missed calls, noise, unread emails, etc. Did you know that text messages have the highest open-rates? No wonder, since all generations seem to prefer it. So, here is what you can employ at your dealership today.
1. DMS integrated texting
Dealer Management Systems (DMS) or Customer Relationship Management (CRM) systems sometimes have a texting tool integrated within their platform. This kind of software is used for managing customer appointments, sending automated emails to clients or even managing vehicle inventory, deals, and BHPH as in the case of DMS.
However useful they may be for running a car dealership, they are sometimes counterintuitive, and users struggle using them. Since their user experience is quite low, they may not be such an excellent option for a modern dealer. Instead, you can start thinking about a DMS integrated texting option.
2. Social networks
Thinking about where your customers spend most of their time might be a great idea given the fact that today many Americans have Facebook, Twitter or Instagram accounts and are online almost all the time. However, concerning business, contacting customers via instant messaging apps may not be such a good idea.
The reasons for this are numerous, data privacy being only a tip of the iceberg. Private conversations via third party websites or apps are gone as soon as your employees leave the room, which may pose a risk of liability. So if you want your dealership to be more polished, start thinking about other options.
3. Texting solution
For quite some time now, texting has been the best communication option for all dealerships across the US. Yet, somehow, many seem to forget about it and the importance it had in the development of the most significant population today: the Millennials. Since all mobile phones- both smart and dumb phones – have a texting option, you can stop being afraid that your message will not be read. They absolutely will!
If you employ this solution, rest assured that your customers will love it! It is short, straightforward, and intuitive. Texting guarantees a 100% delivery with 90% open-rate. Best of all, despite what stereotypes may say, every generation uses it. Moreover, it will accelerate your approval times, increase productivity and boost your CSI.
AdvantageTec proudly presents advantage txt.
Advantage txt. – Smart messaging for smart customers. All conversations are stored in the cloud; there is no TCPA liability, you get immediate responses and updates in this SMS tool optimized for better results. Give it a try and call or text DEMO at (415) 429-5588 to set up a demonstration today.
Msg&Data rates may apply.