How can a dealership benefit from texting?

April 21, 2016 Thomas F. Jung

How can a dealership benefit from texting

Data say texting appetite is big

There is no arguing with the numbers: studies have shown that customer service and business, in general, can be improved significantly if you are using a texting solution. This comes as no surprise especially when you think about how the new developing technologies are helping the evolution of communication around the world, not just in the US.

A recent study showed that consumers are interested in maintaining further contact with their dealership after purchase. Additional communications would involve service updates, recall notices, maintenance info, etc. Another research by JD Power also confirmed that talking to a service manager satisfies service experience.

Go social

Positive experiences should be the prerogative of every dealership. Each time they visit you, your consumers should be overwhelmed with the quality of your service. But the experience does not end when they step out of your dealership. It is crucial that you keep contact with them even after you have serviced them. Open new means of communication, such as social networks (Facebook and LinkedIn), and text messaging and apps.

Old medium, new opportunities

Even though texting has been around for almost a quarter of a century now (the first text message was sent in 1992), it seems that marketers in all industries have only recently started using its full potential.

Since almost 95% of adult cellphone owners, age 30-49, use texting (research conducted by Pew Internet & American Life Project), it’s okay to communicate with this population through their preferred means of communication. Additionally, data shows that 90% of text messages are read within three minutes (Source: Forbes), which further ensures that the message will be read and replied to in a matter of minutes. Texting is essential when it comes to quick repairs and urgent messages.

The benefits of implementing a texting program

  • Improved communication
  • Faster response
  • Getting the job done right
  • No misinterpretations
  • Visual media support
  • Maintaining a good relationship with your dealership
  • Future cooperation
  • Higher CSI
  • ROI

Meet advantage txt:

We at AdvantageTec have developed a texting solution specially designed for car dealers and their staff. Our primary goal is to improve communication efficiency and avoid long unnecessary phone calls.

How texting between a dealership and its customers works

By being fully integrated with the dealer’s DMS, a simple customer signature on their RO estimate will safely allow the advisor and customer to text one another. Customers automatically receive a text with an embedded link so they can review their RO and the status of their vehicle as a landing page instead of calling, waiting on hold or playing phone tag with service advisors.

Texting is the new “must have” in dealership Fixed Ops. Sign up today or text DEMO to (415) 429-5588 to learn more about advantage txt. Your customers will thank you, your advisors will thank you, and your CSI score will thank you.
Msg&Data rates may apply

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