Category Archive for "General"

AdvantageTec-at-2016-NADA-Convention-Expo

AdvantageTec at 2016 NADA Convention & Expo

Socialization is an important part of every business. Without it, new clients or partnerships would not be found or made, and all business would stop. One of the most famous car dealership conventions in the USA is the “NADA Connect Convention & Expo”. NADA stands for National Automobile Dealers Association….

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How to bring car dealerships closer to women

How to Bring Car Dealerships Closer to Women

As opposed to the general opinion, the automotive industry does not sell cars to men only. In fact, it might sound surprising to you that “women play a leading role in 85 percent of auto purchases” (source: NPR) and “makeup almost a half of the car-buying market” (source: Kelley Blue…

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Essential Features for Car Dealership Texting

Essential Features for Car Dealership Texting

As stated in Automotive News by an AdvantageTec texting client, “Jose Hurtado, service director at Irvine BMW, Irvine Mini and Rolls-Royce Orange County in Irvine, Calif., said that after the service department started texting customers about seven months ago, the dealership’s customer satisfaction has increased three points on a 100-point…

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Customer Engagement vs. Customer Experience in Car Industry

The Subtle and Critical Differences between Customer Engagement and Customer Experience

Customer engagement is defined by the amount of interaction that an individual consumer has, directly or indirectly, with a company and or their brand over time. It includes all of the…

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A Tale of Two Automobile Dealerships – Mobile Texting Works!

A Tale of Two Automobile Dealerships – Mobile Texting Works!

According to Peter Drucker, “Management is responsible for doing things right, and leadership for doing the right things.” Yes, we should all embrace this management philosophy, but as always it is easier said than done. To help simplify this axiom let’s look at a concrete example where leadership points a…

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A Brief History of Mobile Texting

A Brief History of Mobile Texting

It’s a clear and starry night, December 1992, Neil Papworth sends a short message, “Merry Christmas,” from his computer to a phone of his colleague Richard Jarvis through the Vodafone network. The technology he used to take this monumental step is called Short Message Service (SMS), although it is better known…

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The importance of texting in a car dealership

The Importance of Texting in a Car Dealership

The twenty-first century has brought us a lot of innovations, starting from the revolution in IT and an explosion in mobile usage. It is obvious that everything started changing with the arrival of new technologies. Successful car dealerships understand how to keep pace with the latest advancements, and yet retain…

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2016-predictions-on-usage-of-mobile-technologies-in-the-customer-service-provider-relationship

2016 Predictions on Usage of Mobile Technologies in the Customer-Service Provider Relationship

  The twenty-first century has brought us a lot of innovation — some interesting, some disruptive and some game changing. Uber is changing the way we move, AirBnB is changing the way we sleep, and texting is changing the way we communicate. This innovation is the new normal. It is…

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