Category Archive for "General"

Mobile is the future of car shopping

Mobile is the future of car shopping

Communication changes every day. The ultimate goal of every conversation is getting the message through. In that process, businesses seem to forget about the customers, about what they really need, and how they want to connect. Be flexible and embrace the new trend: drive as your customer guides you –…

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A_brief_history_of_digital_signage_featured

A brief history of digital signage

Innovation is at the core of every change. Be it scientific, technical, geographic, or linguistic – it affects all spheres of living and reshapes the way we view the world. The advancement in IT and technology, in general, has …

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dealer tv broadcasting

Dealer TV – Advertising Technology

The modern car buyer wants a different experience. Service departments, sales departments, and everything in between are evolving to serve the modern customer better. Digital signage is one of the new developments leading the charge toward improved customer engagement. Graphics are no longer limited to 2D or static. Now, almost…

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The impact of digital signage on advertising

The Impact of Digital Signage on Advertising

Despite the popular belief, advertising is not the product of the modern society nor the twenty-first century. It is believed that it originates back to ancient Egypt when people used papyrus to make sales messages or posters, and ancient China, where advertising was only oral. Europe saw its first advertisers…

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How can a dealership benefit from texting?

How can a dealership benefit from texting?

There is no arguing with the numbers: studies have shown that customer service and business, in general, can be improved significantly if you are using a texting solution. This…

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2016 Digital Signage Trends

2016 Digital Signage Trends

Digital signage has become a primary means of communication for advertisers. The automotive industry does not fall behind, either. As it turns out, there is room – namely, the last three feet in the store – to make an impact and improve the sales. How you ask?

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AdvantageTec at 2016 BMW national aftersales conference

AdvantageTec at 2016 BMW National Aftersales Conference

The spring of 2016 started off very busy for AdvantageTec. After the NADA Convention & Expo has finished, we will be heading straight to the BMW National Aftersales Conference to converse with key decision makers and broaden our dealership network. BMW NAC will provide a stage for us to present…

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Fixed Ops Do You Text Your Customers You Should! – March April 2016

Fixed Ops: Do You Text Your Customers? You Should! – March / April 2016

Download your own personal copy of our article that appeared in the Fixed Ops Magazine in March 2016, “DO U TXT? U SHD: Texting now crucial for communicating with customers,” by Thomas Jung, the CEO and co-founder of AdvantageTec.

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AdvantageTec-at-2016-NADA-Convention-Expo

AdvantageTec at 2016 NADA Convention & Expo

Socialization is an important part of every business. Without it, new clients or partnerships would not be found or made, and all business would stop. One of the most famous car dealership conventions in the USA is the “NADA Connect Convention & Expo”. NADA stands for National Automobile Dealers Association….

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How to bring car dealerships closer to women

How to Bring Car Dealerships Closer to Women

As opposed to the general opinion, the automotive industry does not sell cars to men only. In fact, it might sound surprising to you that “women play a leading role in 85 percent of auto purchases” (source: NPR) and “makeup almost a half of the car-buying market” (source: Kelley Blue…

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