Category Archive for "Customer Loyalty"

Customer Engagement vs. Customer Experience in Car Industry

The Subtle and Critical Differences between Customer Engagement and Customer Experience

Customer engagement is defined by the amount of interaction that an individual consumer has, directly or indirectly, with a company and or their brand over time. It includes all of the…

Read More
AdvantageTec on the state of customer experience CX

On the State of Customer Experience

I have some thoughts on the current state of CX and hope that they help you better understand the quickly evolving importance of your customer’s experience. CX is personal for each of your customers, but today that experience is shared with the world through the different social media platforms.

Read More
texting with customers

Texting with Customers

Car dealerships must communicate via text in today’s business environment. Texting with customers is critical for fixed operation efficiency and customer satisfaction scores.  Texting is also an important a part of a business’s multi-channel engagement.  The proof is in the pudding, or should we say the proof is in the…

Read More