For New Car Dealerships

Founded by veteran automotive industry professionals, AdvantageTec provides new car dealerships with an integrated suite of solutions to successfully help manage the customer’s in-store experience.  advantage tv and our digital signage suite provides customers with complete pricing transparency for sales, F&I, service and accessory offerings.  Our texting application gives customers the option to communicate with service advisors efficiently and quickly eliminating the risk of voicemail delayed service updates or urgently needed repair approvals.  AdvantageTec is your key to customer satisfaction and retention.

Our Company

For the past ten years or so, the manufacturing and dealer quality of the automobile industry is better or more equal among competitors than it has ever been in its history. As a result, there is virtually no room for mistakes to be made when it comes to all the factors that make up the industry, and especially for the dealer, when it comes to customer service. AdvantageTec understands that the key to any successful business is effective communications with your customers. When companies possess the tools that are designed to anticipate where there are communication risks with their customers, they are better able to maintain customer satisfaction and loyalty. advantage tv, advantage txt and advantage ds are the most effective and integrated communication tools that can be deployed for the automotive retail dealer.

They are cost effective, integrate with your respective existing dealership infrastructure, enhance and manage the experience of your customers while they are in your dealership.

Our Team


We appreciate your interest in a career opportunity with AdvantageTec. Based in San Rafael, California—we are a fast-paced, high-growth technology company providing retail automotive dealerships with a better way to merchandise services to in-store customers. Each AdvantageTec team member shares an enthusiasm for helping our customers improve performance using our best-in-industry solutions.


What we are looking for:


To apply for a position, please send your resumé to or call us at 1.877.772.8832 ext 212.


We value partnerships in the industry along with the associated dealer relationships you have established over the years. Should you believe our service could be beneficial to your business, curriculum or dealer customers then please contact us to discuss partnership opportunities.


BMW NA, MINI USA and GM co-op and approve our texting tool

Increase profits, improve CSI & retention, generate service drive new car sales, decrease inbound call volume — results are immediate. Co-op is available for AdvantageTec solutions.
Call or text us at 415-429-5588 or click on our REQUEST DEMO button to set up a demonstration today.
Msg&Data rates may apply


Reynolds and Reynolds

The Reynolds Certified Interface Program gives AdvantageTec supported integration with ERA® and POWER® using standard data interfaces. The RCI Program helps ensure dealer information security, privacy, confidentiality, integrity and supportability. This exciting new technology automatically recognizes a customer repair order after the customer has come through the service lane. It also welcomes the customer with a text message allowing for bi-directional text communication between the advisor and his clients. Advantage txt provides each advisor with a list of open repair orders and clients with no data entry allowing for faster and documented communication. Advantage txt is FCC & TCPA compliant.

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CDK Global

As part of our 3PA relationship with CDK Global, we have integrated MDL with CDK GlobalServiceEdge℠. This exciting, new technology automatically recognizes a customer vehicle as they arrive at the dealership. This recognition helps speed up the Repair Order write up process and allow Service Advisors to track their guest vehicles as they pass by any RFID monitored choke point. No more waiting for updates or calling around – it’s all right there in front of them.  Integration with CDK Global ServiceEdge will provide a better experience for everyone involved.

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dealer track


Dealertrack Technologies’ intuitive and high-value web-based software solutions and services enhance efficiency and profitability for all major segments of the automotive retail industry, including dealers, lenders, OEMs, third-party retailers, aftermarket providers and other service providers. In addition to the industry’s largest online credit application network, connecting more than 20,000 dealers with more than 1,500 lenders, Dealertrack Technologies delivers the industry’s most comprehensive solution set for automotive retailers, including Digital Marketing, Dealer Management System (DMS), Inventory, F&I Solutions and Registration and Titling solutions.

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california coastal commission

California Coastal Commission

First produced in 1997, the iconic Whale Tail plate is among the most popular specialty license plates ever sold. AdVantageTec has partnered with the California Coastal Commission to introduce the State’s new Whale Tail Ecoplate. We are a proud to be involved with the Whale Tail Ecoplate launch and the Coastal Commission’s efforts to support marine education, recreation, stewardship, and restoration of our spectacular coast and ocean.

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The Rikess Group

Mark Rikess has a national reputation for providing progressive information and products to dealerships. His thoughts on breakthrough issues make Mark a sought after speaker and the operator of a thought provoking Dealer 20 Group. Mark is the principle of one of the most forward thinking consulting and training organizations for the retail automotive industry.

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PR & Blog




Innovation Cup Awards were created to recognize solutions introduced or enhanced whose innovative approaches have produced significant results for dealership customers.


AdVantageTec has won many Dealer 20 Groups Best Business Idea Awards. Our dealer customer award winning brands include BMW, Ford, Toyota, Nissan and Honda. Be a winner – bring our innovative solutions to your Dealer 20 group.


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