Online SMS alerts mean more sales
Whether you are the biggest shipper of PCs worldwide, a local bakery, or a small Mid-Western car dealership – you need to provide your customers with the best service support – and resolve all emerging issues in almost an instant.
Why? Your clients are demanding it.
SMS and other texting services have gained importance in the car industry in the past seven years. Additionally, these services help improve customer satisfaction, and they have also proved to move the sales numbers up, not only during the year but in peak hours – such as Black Friday – as well!
Learning from the example of Dell, which recently incorporated SMS alerts for online shopping notifications and thus improved its business, you too can ascertain how to improve sales rates at your car dealership.
The benefits DELL received from SMS alerts
Dell is the #1 shipper of PC monitors globally and 3rd largest PC vendor worldwide. When consumers visit their site to shop for products, they make a purchase and if an order gets jammed at their bank – this causes a series of problems. Of course, solving them would demand time, resources and money. However, problem-solving activities can drag along adverse effects, such as missed sales opportunities and the drop in customer satisfaction index (CSI).
1. Driving innovation
Being a privately held company, Dell does two things very skillfully: it drives innovation by developing high-quality technological products and serves customers by improving on the sales funnel.
The company is doing it right; the numbers outlined above just contribute to this – but flexibility is probably one of the best weapons this company has acquired over the years. No wonder it did an amazing job on implementing SMS alerts just in time for the holidays – Black Friday, Cyber Monday and similar web-based sales – and in time, too!
2. Delivering instant updates
The problem Dell was faced with was credit card hold on the part of a bank. Dell concluded that this issue cost them money, time, and lost sales – so they figured out a way to get the process to move faster. The solution was obvious: instantly informing the customer to contact the bank and sort the problem out. Another benefit of SMS alerts was the ability to check the status of an order.
Turning their back to email and phone (due to missed calls, voicemail, and emails ending up in spam folders), Dell once more embraced the help of texting: sending the order status messages via SMS.
3. A solution with global reach and scale
Since Dell customers shop online – from all parts of the globe – they all need notifications on shipping and about other sorts of information, so Dell sought this opportunity to implement a solution that would enable them to reach out and help all their customers.
Doing business on a large scale, Dell needed a status check solution which would be standardized and could track the package status wherever it went – all the way to the hands of the consumer.
4. Keeping customers informed
Technological advancement is great, but older technologies – such as mobile texting which is here for almost a quarter of a century now – are still the best way to reach your desired audiences and make things work faster.
Information is now what drives the engine of sales, so having your hands on its wheel can be considered pure gold.
Get more sales with mobile texting app
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